Back in March 2023, I wrote this article about how I was beginning to leverage AI (specifically ChatGPT) in helping me frame business partnerships. This was relatively early in the commercialization of AI. That now feels like an eternity as the space continues to evolve. Today’s post is not an overview of AI – for newbies I highly recommend LinkedIn Learning’s Generative AI for Business Leaders course taught by Tomer Cohen. Google also has a training module on Coursera for business leaders which is a good primer. It’s easy to go down a rabbit hole trying to wrap your head around the space so my recommendation is to start with the basics and then tailor the learning to your specific field.
I wanted to share today another use case that has been generating noise and is relevant to retailers and brand marketers – and top of mind for me given my background working in and consulting DTC brands, consumer goods companies, and retailers – the rise of AI shopping agents.